Nike

Dynamo Go


My first big brand freelance project, and also my first time working with Harry Butt and Blink Ink. I was asked to create the hero 3D asset of the Nike FlyEase Dynamo Go, which was used across three short films for social channels and the Nike website.

Proper exciting.

To nail the accuracy (and keep it looking as cute as the real thing), I started with making a 3D scan to get a solid bash mesh, which I used as reference throughout the build. Once the clean model was locked in, I moved on to texturing, custom-building all the materials in Substance Painter. That gave me the ability to control every detail, and have total freedom with customizing it.

Hope you like this one as much as I do.


Direction

Harry Butt



Agency

Blink Ink

Client

Nike

Motion design still of Nike Dynamo Go campaign animation
Nike Dynamo Go product animation by Melbourne 3D artist
Hero 3D asset of Nike Dynamo Go sneaker designed in Melbourne
Nike Dynamo Go sneaker hero shot created with 3D motion design
Dynamic 3D animation frame of Nike Dynamo Go sneaker design
Nike Dynamo Go 3D motion design project showing sneaker in production environment
Nike Dynamo Go sneaker on campaign set during 3D motion design shoot in Melbourne
Close-up 3D render of Nike Dynamo Go sneaker in motion
Nike Dynamo Go 3D production and campaign visuals Melbourne
Behind the scenes of Nike Dynamo Go 3D production with sneaker on set
Creative direction for Nike Dynamo Go sneaker campaign on 3D set
Nike Dynamo Go 3D sneaker render created in Melbourne
Nike Dynamo Go shoe placed in Melbourne studio set for motion design visuals