KFC / Proper
Back in 2023, I teamed up with Artist / Creative Director Anna Lomax to bring my dream collab to life in 3D: Proper (popcorn) and KFC (popcorn chicken) joining forces to create the ultimate snack-inspired statement piece - the Popcorn Chicken Ring.
Proper Quality.
The ring was released as a limited-edition run of 9k gold-plated jewellery, blending the best parts of both brands into one playful, and very cool design. My role was to translate the concept into 3D by doing the modelling, texturing, lighting, lookdev, animation and comp.
But honestly, for me it was mostly about Popcorn Chicken.
Naturally, I celebrated the project by treating myself to some of the colonel’s finest: a boneless banquet with a side of popcorn chicken.
The project was featured on various online publications, including Hypebae.
Direction
Anna Lomax
KFC / Proper
Client