Chilly’s
This was a fun one. Chilly’s got in touch for their Series 2 launch, asking me to create a suite of assets, starting with two hero videos for all their socials.
They even sent me the full Series 2 drop as reference. Lovely touch.
Using the bottles, coffee cups, and lunch tins they sent over, I recreated everything in 3D with a close eye on the accuracy. The aim was to make the digital versions feel almost identical to the physical products. To get there, I built custom textures with full control over scale, roughness, bump intensity - all those little details that should help sell the realism.
I produced two different feels for the animations: one dark and stealthy, the other bright, playful, and just, well, proper fun.
Beyond the two hero videos, I also created additional assets for the coffee cups (two sizes), bottles (four sizes), and the food tin.
Direction
Jordan Carter
Chilly’s AD
Chilly’s
Client
Joe Morgan