Adidas Rugby
Project No. 2 with Adidas - this time with the Rugby division. I was brought on to create the hero 3D assets for three new boots: the Kakari, the RS7, and the big one, the long awaited Predator relaunch.
This was a dream brief. I love Adidas and I love rugby.
I followed the same process I’d already established on Nike, CAT, and Adidas Originals: start with a 3D scan, use it as the base mesh reference, then rebuild everything clean for animation and production.
With that solid footwear pipeline in place, I created custom textures for each boot. The Predator was a cool one. I used the AO from the rubber studs to drive a subtle bump, giving the impression they were embedded into the leather. The Kakari got its own custom shader with built in iridescence, shimmering under CGI lighting.
Nice.
Direction
George Dyson
Agency
Augusto NZ
Client
Adidas Rugby