Adidas Rugby


Project No. 2 with Adidas - this time with the Rugby division. I was brought on to create the hero 3D assets for three new boots: the Kakari, the RS7, and the big one, the long awaited Predator relaunch.

This was a dream brief. I love Adidas and I love rugby.

I followed the same process I’d already established on Nike, CAT, and Adidas Originals: start with a 3D scan, use it as the base mesh reference, then rebuild everything clean for animation and production.

With that solid footwear pipeline in place, I created custom textures for each boot. The Predator was a cool one. I used the AO from the rubber studs to drive a subtle bump, giving the impression they were embedded into the leather. The Kakari got its own custom shader with built in iridescence, shimmering under CGI lighting.

Nice.

Direction


George Dyson



Agency

Augusto NZ

Client

Adidas Rugby

Adidas Predator 3D textures and render created for rugby campaign
Adidas Predator rugby boot 3D hero asset by Melbourne freelance artist
Hero render of Adidas Predator rugby boot created by Melbourne 3D artist
Freelance 3D motion designer in Melbourne creating Adidas Predator model
Melbourne 3D artist producing Adidas Predator photo composite for motion design project
Adidas Predator rugby boot photo composition by Melbourne freelance 3D artist
Freelance motion designer in Melbourne creating Adidas Predator campaign photo comp
Adidas Predator rugby boot integrated into photo composition for campaign
Adidas RS7 3D model and motion design render for rugby campaign
Melbourne-based freelance 3D artist creating Adidas RS7 rugby shoe asset
Adidas RS7 rugby boot 3D render created by freelance Melbourne artist
Freelance 3D artist in Melbourne producing Adidas RS7 hero asset
Melbourne-based freelance 3D artist producing Adidas RS7 photo composition
Freelance motion designer in Melbourne creating Adidas RS7 photo comp asset
Adidas RS7 rugby boot photo composition created by freelance Melbourne 3D artist
Adidas RS7 rugby boot campaign visual created with photo and 3D composite
Adidas Kakari rugby shoe 3D production asset created freelance in Melbourne
Detailed 3D render of Adidas Kakari boot by Melbourne motion designer
Freelance Melbourne 3D artist rendering Adidas Kakari rugby boot hero asset
Adidas Kakari 3D model created for motion design campaign in Melbourne
Melbourne-based freelance motion designer blending Adidas Kakari boot in photo comp
Adidas Kakari rugby boot campaign asset created with 3D and photo composition
Freelance Melbourne 3D artist creating Adidas Kakari rugby boot photo composition
Adidas Kakari boot photo and 3D composite produced for campaign visuals